Meta is out to put a smile on the faces of Nigerian content creators with this new development.

Content creators who have worked and still working so hard on social media platforms are in for a good time few months from now.

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The parent company of Facebook, Instagram, WhatsApp and Threads, Meta is set to launch a new feature on its Instagram and Facebook app in June 2024.

This is aimed at empowering Nigerian creators to monetize their content and earn a livelihood through the platform.

This was announced by Meta’s President of Global Affairs, Nick Clegg, following a meeting with President Tinubu at the presidential villa earlier today, March 21.

Speaking after the meeting, Clegg expressed gratitude to President Tinubu for facilitating an executive order crucial to the landing of Meta-backed deep-sea cable infrastructure in Nigeria.

He said, “It is an extraordinary infrastructure project.

When it comes on stream in the first quarter of 2025, it will be twice as much as the capacity of all subsea cables that exist.

“We buried the cable 50 per cent deeper than any other subsea cables under the seabed.”

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He further emphasized the cable’s potential economic impact, saying: “It could yield up to 37 billion dollars worth of increase in economic activity in the next two or three years across the African continent.”

Clegg added: “We have a lot to do with Nigeria to deepen partnerships.”

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Announcing the new feature, he said: “We will, in June 2024, introduce a feature on our Instagram app that will allow Nigerian creators to monetize their content to enable them to earn a living using the app.”

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