DP World Tour adds Hilton to sponsorship portfolio

Sky extends DP World Tour deal – Digital TV Europe

Golf’s DP World Tour has named global hospitality firm, Hilton Worldwide as an official partner.

The three-year deal also sees Hilton become the official hotel of the 2023 Ryder Cup, the biennial golf match between Europe and the USA, which will be held at Marco Simone Golf and Country Club in Rome from 29th September until 1st October next year.

In addition, Hilton will serve as an official tournament partner of four DP World Tour competitions, including three Rolex Series events – the Abu Dhabi HSBC Championship, the BMW PGA Championship and DP World Tour Championship.

It will also be the official hotel supplier at an additional three tournaments on the schedule.

As part of the partnership, the pair will create joint content featuring DP World Tour players. The deal will also provide Hilton Honors members with exclusive access at premium DP World Tour tournaments throughout the year, while the company will continue to accommodate the tour’s players and staff at its hotels.

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