JR Smith Celebrates 4.0 GPA After First College Semester | PEOPLE.com

Since college athletes have been allowed to strike corporate sponsorship deals, thousands across the country have done so — including NBA legend JR Smith.

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The 36-year-old became Lululemon’s first male golf endorser after signing a deal to highlight the brand’s Evolution Polo line.

Smith, a second-semester freshman, made $90 million over his 16-year NBA career with five teams.

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The two-time NBA champion signed with Excel Sports Management in January after enrolling as a freshman at North Carolina A&T, where he competes as a golfer.

The brand also partners with former top-ranked golfer Lydia Ko, as well as tennis star Leylah Fernandez, Utah Jazz guard Jordan Clarkson, and Olympic runner Colleen Quigley, among others.

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He has reportedly garnered attention from golf and video game companies, as well.

Lululemon earned $6 billion in 2021, smashing its previous high with a 43% year-over-year increase.

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