Canal+ is launching a major expansion in Africa, just days after it announced Showmax’s closure.
The French media group plans to hire over 1,000 salespeople to grow its subscriber base rapidly.
Canal+ Expands African Presence
This initiative follows Canal+’s full acquisition of MultiChoice Group, which it completed last September for $3 billion.
Consequently, the deal merged two major television and streaming companies, expanding Canal+’s global market footprint.
Now, the combined group serves more than 40 million subscribers across nearly 70 countries worldwide.
Moreover, it employs roughly 17,000 people across Africa, Europe, and Asia, strengthening operational capabilities significantly.
Strategic Hiring And Restructuring
Canal+ reported EBITDA for 2025 of 527 million euros, exceeding its earlier forecast of 515 million euros.
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As part of its strategy, the recruitment drive supports a 100-million-euro expansion plan targeting African subscriber growth.
Meanwhile, MultiChoice’s subscriber numbers dropped slightly from 14.9 million to 14.4 million in 2025, prompting immediate action.
At the same time, Canal+ will offer voluntary severance to certain support roles within MultiChoice operations.
Showmax Closure And Future Plans
Showmax, launched in 2015, struggled to compete with Netflix, Apple TV+, Amazon Prime Video, and Disney+.
Before Canal+’s takeover, MultiChoice had reported rising losses and declining revenue from the streaming platform.
Therefore, Canal+ decided to close Showmax as part of a cost-cutting and operational refocusing strategy.
Looking ahead, Canal+ plans to release integration plans in early 2026, highlighting synergies and growth opportunities.
By phasing Showmax and expanding sales, Canal+ demonstrates that Africa remains central to its future strategy.
Overall, this approach combines recruitment, restructuring, and operational efficiency to strengthen the group’s continental presence.
