The Cinema Exhibitors Association of Nigeria (CEAN) has dismissed allegations of bias and unfair treatment of certain films by cinemas across the country.
Also, it stresses that movie scheduling is strictly guided by audience demand and real-time ticket sales, not favouritism.
The association made this clarification amid growing concerns from some filmmakers and actors who have accused cinema operators of manipulating screening times during the busy holiday season.
According to CEAN, cinema scheduling follows global best practices, where films that attract higher audience turnout are allocated more showtimes to meet demand and prevent empty screening halls.
The association explained that factors such as marketing strength, audience interest, and the size of a film’s fan base play a significant role in determining box office performance.
CEAN noted that when a movie records strong ticket sales, cinemas may adjust schedules to accommodate viewers.
Also, the films with lower turnout may receive fewer slots in order to optimise operations and ensure efficiency.
“We are not biased to any movie in cinemas. Scheduling decisions are based on audience response and ticket sales in real time,” the association stated.
The exhibitors’ body further reaffirmed its commitment to fairness, transparency, and the sustainable growth of Nollywood.
Also, it added that cinemas remain open to engaging filmmakers, producers, and distributors to address concerns and strengthen industry relationships.
CEAN encouraged stakeholders to embrace constructive dialogue rather than public confrontations.
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Also, it noted that collaboration between exhibitors and content creators is essential for the continued expansion of Nigeria’s film industry.
