Usher is now the face of Skims’ menswear campaign ahead of his Super Bowl LVIII halftime show and his upcoming album, “Coming Home.”
The campaign includes a limited-edition album release on the Skims website, featuring four new colorways for menswear. Usher expressed gratitude for the collaboration with Kim Kardashian.
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He said: “When I was asked to partner with Skims Mens, I was so humbled, Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
The exclusive digital-download version of his album on Skims will feature an alternative cover and a bonus track called “Naked”.
Usher says he played Kardashian his new album and called her “a fairy god-A&R”.
“She listened to my album. She’s, believe it or not, like a fairy god-A&R, just to give you at least an opinion. But we curated a very small group of people in Las Vegas.”
“She listened to the album, and she was like, ‘I want to do something to be supportive of what you’re doing.’ And this was one of the things that we did as a result of our friendship.”
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