Milwaukee bucks seek naming rights deal for entertainment district

Bucks trounce Pacers 140-113 without injured Antetokounmpo

The NBA’s Milwaukee Bucks are reportedly looking for $4 million annually in exchange for naming rights to the plaza adjacent to Fiserv Forum.

The 30-acre “Deer District” is part of the team’s economic development plan, to which taxpayers contributed $250 million.

Set to include a supermarket, pharmacy, gym, high-end apartments, and a Marriott opening in 2023, the area was given its “Deer District” name in 2019 — one year after the $524 million Fiserv Forum opened.

Milwaukee, which continues its second-round playoff series against the Boston Celtics on Tuesday, was valued at $1.9 billion in October.

 

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