The moment Hilda Baci announced her quest to break the Guinness World Record for the longest cooking time by an individual, some reputable brands thought it wise to support her.
Of course, that was a great opportunity and marketing strategy to put their names in the faces of prospective customers.
The brands supported Hilda with cooking items, food stuff, coverage, and much more.
Hilda Baci has broken a world record of cooking for 100 hours straight beating the record of Lata Tondon from India who cooked for 87 hours 45 minutes non-stop.
Not only did Nigerians unite to encourage Hilda but brands came out in their numbers to support the record breaking chef.
Some of the brands that supported Hilda’s Cookathon are:
Gino
Gino, a food processing company, supported Hilda with their tomato paste and seasoning products throughout the event.
Bama
Bama is popular for its delicious mayonnaise products, among others.
Arla
Dano Milk
Dano Milk, a daughter product of Arla, was also present to support Hilda in her quest.
Other brands that supported Hilda’s Cookathon are:
Jumbo, Coldstone, Meraki Project, Arla, Oriki, Domino’s Pizza, Uber, and many more
Media Brands That Supported and Covered The Event Live Are:
IbrandTV
Pulse Tv
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Popcentral
OloriSuperGal (OSG)
GoldMyneTv, amongst others.
There is no doubt that these brands have won the hearts of many by standing by Hilda in her time of need.
Watch Hilda’s Mum Rejoice Over Her Victory