Renowned Nigerian artist Wizkid is well known for his show of maturity and low-key lifestyle. He hardly replies to trolls and the likes, making him demigod before his millions of followers.
But on Monday, April 29, Wizkid had the time for his trolls, and we must confess, the drama that followed was an interesting one.
Wizkid was involved in an early morning interaction with fans on his X account.
While trying to reply to a tweet, Wizkid shot a stray bullet at iconic music producer and Mavin Records boss, Don Jazzy.
He referred to Jazzy as an influencer.
This remark has since provoked a wave of discontent among fans and industry veterans.
Trouble
Our Gen Zs always say “wahala be like bicycle”, no matter how you avoid it, it will always find its way to you.
That was how Don Jazzy was on his own and trouble found him.
The controversy began when Wizkid responded to a post by Ladipoe, a Mavin Records artist, who commented on the current state of Afrobeats.
Ladipoe’s statement suggested that Afrobeats is experiencing a phase similar to the “Hip hop is dead” narrative.
Nigerian rappers that survived ‘hip hop is dead’ watching Afrobeat artists go through their own pic.twitter.com/0vqLwq3629
— LADIPOE (@LadiPoe) April 28, 2024
You see, this is a sentiment Wizkid allegedly contributed to.
Wizkid’s response, dismissing any artist signed by an “influencer” — a clear jab at Don Jazzy — immediately ignited a backlash.
lol never chatting to anyone signed to an influencer. Next https://t.co/keQLF3mFK2
— Wizkid (@wizkidayo) April 29, 2024
The Influencers
Many people quickly criticised Wizkid’s choice of words, highlighting Don Jazzy’s substantial contributions to the Afrobeats genre.
Beyond his influence on social media, Don Jazzy is revered for his pivotal role in shaping the careers of numerous artists.
Under his stewardship, some of Africa’s biggest music stars have emerged since 2004.
Adding to Don Jazzy’s credentials, Mavin Records was recently acquired by Universal Music Group for over $150 million.
This marks a significant milestone in the global music industry and echoes Don Jazzy’s influence as a major industry player.
The reaction to Wizkid’s comments reflects the high regard in which Don Jazzy is held and suggests that any perceived slight against such a prominent figure is taken seriously by both the public and those within the music industry.
This incident has also highlighted Wizkid’s influence and the weight his words carry, particularly given his usual reticence on social media.
But the question remains, is Don Jazzy an influencer?
Influencer Of The Year
Many people strongly believe that there is nothing wrong with what Wizkid said.
There are many industry experts who share this view.
These people believe that the Mavin Records’ boss, just like any other entertainer, including Wizkid himself, are all influencers.
If you check up the meaning of the word ‘Influencer’, in your dictionary you may see reasons why these people are thinking in that direction.
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Don Jazzy even won the best influencer of the year award by Pulse Nigeria.
This is what fuels the sentiment that Wizkid did nothing wrong.
Trust Nigerians, in no time, evidence flooded the social media.
As of now, Don Jazzy is yet to react.
Nigerians are also waiting to see how the drama unfolds.
