Apple & Mls agree 10-year $250m global rights deal

Apple signs 10-year streaming deal with Major League Soccer | TechCrunch

Technology giant Apple has made its first foray into live football broadcasting after striking a long-term global partnership with Major League Soccer (MLS).

Financial terms of the agreement were not officially made public, but US media reports suggest the deal is worth $250 million per year.

The ten-year partnership will allow Apple show all MLS matches across the world via the Apple TV streaming platform.

The agreement, which kicks in next season and runs until the end of the 2032 campaign, will see every match offered through a new, MLS-dedicated subscription streaming service available exclusively through the Apple TV app.

A broad selection of MLS and Leagues Cup matches, including some of the biggest matchups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free.

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