Apple signs 10-year streaming deal with Major League Soccer | TechCrunch

Technology giant Apple has made its first foray into live football broadcasting after striking a long-term global partnership with Major League Soccer (MLS).

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Financial terms of the agreement were not officially made public, but US media reports suggest the deal is worth $250 million per year.

The ten-year partnership will allow Apple show all MLS matches across the world via the Apple TV streaming platform.

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The agreement, which kicks in next season and runs until the end of the 2032 campaign, will see every match offered through a new, MLS-dedicated subscription streaming service available exclusively through the Apple TV app.

A broad selection of MLS and Leagues Cup matches, including some of the biggest matchups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free.

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