BlackBerry Cybersecurity began as a lifeline for a company once struggling to survive.
From the decline of its smartphone empire, it emerged as a leader in enterprise software and automotive IoT, proving that bold pivots can turn failure into opportunity.
BlackBerry Turning Point
Meanwhile, Apple’s iPhone and Google’s Android captured the market, leaving BlackBerry struggling to adapt to touchscreens and app-focused experiences.
Recognising the challenge, CEO John Chen pivoted the company away from smartphones toward security and enterprise software.
Pivot To Software And IoT
In 2016, BlackBerry outsourced hardware production to third-party partners, allowing the company to cut losses and focus on software.
Earlier, in 2010, BlackBerry had acquired QNX, gaining a real-time operating system for mission-critical applications in vehicles.
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Today, QNX powers infotainment systems, digital dashboards, and driver-assistance technologies, generating reliable, recurring revenue for the company.
In addition, BlackBerry expanded into cybersecurity by acquiring AI-driven Cylance in 2018, strengthening its protection against modern digital threats.
Through its Unified Endpoint Management platform, BlackBerry helps businesses actively manage and secure every device accessing corporate networks.
From Smartphones To Cybersecurity Leader
By 2022, BlackBerry fully shifted focus, selling security software for cars and personal devices instead of smartphones.
As a result, BlackBerry transformed from a fading smartphone icon into a profitable leader in cybersecurity and automotive IoT markets.
