Everyone makes online business look like a walk in the park until you start your own and realize it’s more like a marathon through Lagos traffic.
The internet is full of “how I made ₦1 million in 30 days” stories, but nobody tells you what happened in the 300 days before that.
The truth is, building a business online isn’t just about Wi-Fi and good vibes.
It’s about showing up when you don’t feel like it, posting content that flops, replying to DMs that go nowhere, and trusting that somehow all this effort will pay off.
So, before you start thinking you’re doing something wrong, read this
1. You’ll feel invisible at first.
You’ll post your product 20 times before anyone takes you seriously.
Don’t take it personal consistency is the only algorithm that works.
2. Likes don’t equal sales.
That post with 200 likes might make ₦0, while the one with 5 likes brings your biggest client. Focus on value, not vanity.
3. You’ll talk to yourself a lot.
Creating content, hyping your business, convincing yourself not to quit it’s all part of the journey.
4. You’ll learn marketing faster than you planned.
You’ll become your own photographer, copywriter, accountant, and customer care rep all in one body.
5. People will doubt you until you start winning.
At first, they’ll call you unserious. Later, they’ll ask for “tips.” Don’t get bitter; get better.
6. You’ll want to give up many times.
There’ll be silent days, slow sales, and self-doubt. But growth hides in those quiet moments.
7. It works… but only if you do.
Online business rewards effort, not excitement. Stay patient, stay showing up and your “overnight success” will come after many unnoticed nights.
If you’re starting an online business, expect the process to be slow but steady.
It’s not a race, it’s a build.
Also read: Mr Eazi Reveals New Career Path as an Online Streamer
