China has officially implemented a new influencer regulation that took effect on October 25.
It mandates that creators who produce content on sensitive subjects such as medicine, law, education, or finance must hold official qualifications in those respective fields.
According to the Cyberspace Administration of China (CAC), the law aims to combat misinformation and protect the public from misleading or harmful advice shared online.
Under the new directive, influencers are now required to provide proof of their expertise, such as a degree, licence, or professional certification, before they can legally post about regulated topics.
Platforms like Douyin (China’s version of TikTok), Bilibili, and Weibo have also been instructed to verify creators’ credentials.
This is to ensure that posts include citations and disclaimers, and flag AI-generated content when used.
Additionally, the CAC has introduced stricter advertising measures, banning promotions of medical products, supplements, and health foods disguised as “educational” videos
This is a move designed to curb covert marketing and deceptive advertising practices.
Also, the law is framed as a step toward ensuring accurate and reliable information online
Critics have expressed concerns that it could stifle creativity and freedom of expression.
Also, they argue that by limiting who can discuss certain subjects, authorities could restrict independent opinions and suppress critical discourse.
Some analysts also fear that the definition of ‘expertise’ may be too narrowly controlled by the government.
Also, this allows for selective enforcement against individuals who question official narratives.
On the other hand, supporters of the law believe it will promote informed and trustworthy content.
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They argue that only qualified professionals should have the authority to educate the public on such topics to prevent misinformation and enhance accountability.
