Nigerian singer, Abiola Ahmed Akinbiyi, popularly known as Bella Shmurda, has voiced concern over the rising cost of music promotion in the country.
In a recent interview with Naija FM Lagos, the Cash App crooner lamented that many artistes are now hesitant to release new songs or albums due to the high cost of production and promotion.
Bella Shmurda explained that the financial burden of promoting multiple tracks within an album has become overwhelming, noting that even shooting a single music video now costs at least ₦20 million.
“To release an album, you need a huge budget, unlike singles. You’re promoting 10 to 14 songs all at once. Promoting songs on the radio, shooting videos for five or six songs—it’s a lot. These days, the least you can spend on a music video is ₦20 million. So, how many artists can afford that?” he said.
People Also Read: Davido Appointed Chairman of Osun State Sports Trust Fund
The singer emphasised that the rising expenses are discouraging many talented artists from sharing their work, calling for greater industry support and fairer promotion systems to enable musicians to thrive.
The Waiter: Full Breakdown in This Must-See Review | Ayo ‘AY’Makun, Deyemi Okanlawon, Shaffy Bello
