Tottenham Hotspur is reportedly close to a $655.8 million naming rights agreement for the $1.6 billion stadium it built in 2019.
The club is holding out for a deal worth $32.8 million per year for at least 10 years — a price that companies haven’t been willing to pay to this point.
Now, an undisclosed company has reportedly negotiated for a 20-year deal for naming rights to the stadium, which has a capacity of 62,000. Nike and Amazon were reported as top contenders for a deal in 2020.
In November, Tottenham Hotspur posted a $106.9 million loss for its fiscal 2021.
The club’s debt increased to $943 million from $808.1 million after 2020.
Spurs’ UEFA winnings for the 2020-21 season fell from $68.4 million the year prior to $31.5 million.
Despite the losses, the team was able to grow its TV and media revenues 93.4% to $246.3 million during the year.
