Portuguese football giants, Porto have agreed a four-year main shirt sponsorship deal with Kaizen Gaming’s sports betting brand, Betano.
The Betano deal, which covers the first team and B team, sees media giant Altice end the shirt sponsorship element of its partnership with Porto. That broad €457.5 million ten-year partnership signed in 2015 also includes broadcast rights to Porto’s home league games.
Porto president, Jorge Nuno Pinto da Costa confirmed Altice’s MEO pay-TV brand would remain a partner without indicating what the implications are regarding fees.
For Betano, the new deal sees the company step up from being Porto’s official betting sponsor during the 2021/22 season, while the pair’s initial partnership also included front-of-shirt sponsorship of the club’s handball team.