Kim Kardashian’s shapewear brand, SKIMS, has released what fans are calling its most unusual product yet and it’s already flying off the shelves.
On Tuesday, October 14, 2025, the 44-year-old entrepreneur unveiled the Faux Hair Micro String Thong, described on the SKIMS website as featuring “a mix of curly and straight faux hair in twelve different shade variations.”
The launch was announced with a playful 1970s-style game show video shared on Instagram, captioned: “Just Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”
Retailing for $32, the limited-edition piece sold out within hours of its debut.
Fans have since flooded social media with mixed reactions some calling the idea bold and hilarious, while others labeled it “too bizarre.”
Despite the buzz, SKIMS continues to cement its place as one of the most talked-about brands in fashion, known for pushing boundaries and redefining modern shapewear.
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