Singer Tiwa Savage has stressed the importance of building strong relationships with fans, saying it is key to sustaining relevance in the music industry.

Speaking on a recent episode of the Shopping The Sneakers podcast, Savage explained that connecting with fans beyond music helps artistes maintain a lasting presence.

She noted that this connection allows fans to engage with other aspects of an artiste’s life, such as their lifestyle and personal brand.

“It’s not just about the music; it’s your fanbase and your brand. You’ve got to think of your fashion. You’ve got to be relatable,” Savage said.

The singer pointed to her colleagues Wizkid, Davido, and Burna Boy as examples, highlighting how their strong relationships with fans keep them in the spotlight.

“They love their lifestyles. Whether they are dropping a song or not, they are in the conversation.

So it’s really important to build a fanbase. You are only as good as strong as your team,” she added.

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