Football’s global governing body, FIFA has named Crypto.com as the exclusive cryptocurrency trading platform of this year’s World Cup in Qatar.
As an official sponsor of the 32-team tournament, the Singapore-based company joins Budweiser, Hisense, McDonald’s, Mengniu Dairy and Vivo in the tier below Fifa partners.
Those top-tier sponsors include Adidas, Coca-Cola and Visa.
The financial terms of Fifa’s deal with Crypto.com, which marks the governing body’s first move in the cryptocurrency space, have not been reported.
Crypto.com, will benefit from brand exposure both inside and outside tournament stadiums in Qatar and also plans to activate its partnership by creating opportunities for users to attend matches or win exclusive merchandise.
The deal continues Crypto.com’s aggressive expansion into sports sponsorship. At the end of last year, it agreed a 20-year deal worth a reported $700 million for the naming rights to the home venue of the Los Angeles Lakers, Sparks and Kings.
