The reality of the economy is sinking in, and some Nigerians are just realising how bad things have become in Nigeria.
Some persons are now of the opinion that because Nigerians are generally a happy people who would smile irrespective of their situation, it doesn’t mean things are going well for them.
Popular Nigerian rapper, singer, actor and comedian, Bright Okpocha aka Basketmouth is not finding it funny any longer.
The comedian cried out recently in an interview, lamenting how sour things have become in the music industry as a result of challenges facing the economy.
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Basketmouth revealed that things are gradually getting out of hands.
He said: “I didn’t know that the economy has become this bad”.
The statement was with respect to the cost of making music videos skyrocketed to thirty million in less than two years.
Basketmouth said the cost of producing music videos are now so high in Nigeria.
He revealed that the industry fee for music videos used to be around 7 to 7.5 million Naira, but now 27 to 30 million Naira.
The comic actor said the price hike was why he decided to do a holdup video for ‘Party’, the lead track from his upcoming album, ‘Uburu’.
Economic Challenges
According to him, this will help him save more money, instead of spending over ₦25 million to shoot a standard video.
He said: “The visual we have for my song ‘Party’ with Peruzzi is not an official video.
“It’s just like a holdup because I did not know that the economy has hit us that bad.
“Two years ago, I used to make videos for 7 – 7.5 million Naira. Now, it is 27 – ₦30 million.
“I’m an Igbo man so the first thing I thought about was, ‘Okay Bright, if you’re spending ₦25m on visuals, it’s for uptick, right? Then do a holdup video”.
This shows that the economic challenges facing Nigeria are too numerous to number.
If you thought unemployment, inflation, dollar scarcity, bad roads, foodflation, electricity, just to mention a few are the problems of Nigeria, then think again.
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The music industry brought in about $3 billion dollars to the economy in the last 2 years and just like other sectors, making money is fast becoming a challenge there too.
The Federal Government needs to arise and address the situation of things in the music industry.
