As Africa grows in global aviation, Emirates has chosen APO Group to strengthen its presence across the continent.
Emirates Expands In Africa
Starting immediately, APO Group will lead Emirates’ public relations, offering strategic advice, integrated campaigns, and stakeholder engagement across ten African countries.
Moreover, the partnership ensures Emirates delivers consistent, insight-driven messaging that connects the airline with local audiences, media, and industry partners.
Connecting Local And Global
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For Emirates, this move shows commitment to Africa’s aviation growth and highlights its ambition to remain a trusted, visible presence.
Meanwhile, APO Group will use its pan-African network and expertise to amplify African voices and strengthen Emirates’ local market connections.
Ultimately, the two organisations will craft communications resonating locally while reflecting Emirates’ international stature, showing how partnerships bridge global brands with African markets.
