Chicharito Hernández was fined, given warning as Mexican Football Federation launched investigation into s3xist social media posts.
Javier ‘Chicharito’ Hernández took to social media to express regret over recent controversial statements posted on social media.
The striker was fined by the Mexican Football Federation (FMF) while both Chivas and sponsor Puma issued statements distancing themselves from his comments.
Mexico’s president, Claudia Sheinbaum, labeled his remarks as “sexist.”
Over the weekend, he had posted: “Don’t be afraid to be women, to allow yourselves to be led by a man.
“Women, you are failing, you are eradicating masculinity, making society hypersensitive.”
On Thursday, Chicharito issued an apology on Instagram:
“I wholeheartedly thank everyone who has supported me and those who, with respect, have shared their perspectives and challenged me to be a better person.
“I deeply regret any confusion or discomfort my recent words may have caused; it was never my intention to limit, hurt, or divide.
“As a father, a man, and a member of this community, my priority is to act with respect, humility, and responsibility.
“I am listening, reflecting, and committed to expressing myself with greater clarity and sensitivity – especially on such delicate topics.
“I believe change starts within.
“I will use this opportunity to understand, grow, and continue working to become a better version of myself – guided by honesty, love for my family, my values, and my love for all of you.
“Thank you for your understanding, your expectations, your love, and your companionship on this journey.”
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Chicharito Hernández did not feature in Chivas’ Apertura 2025 debut due to an injury, but he’s expected to return to action this weekend.
His second stint with Chivas has been underwhelming so far, with just three goals in 34 appearances.
Chivas will host Atlético de San Luis Saturday as part of Week 3 of the Apertura 2025.
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