Diddy has lost multiple business partnerships after facing accusations of sexual assault in four separate lawsuits.
In total, 18 brands have ended their business partnership with Diddy’s e-commerce platform Empower Global.
Empower Global, launched in 2021, hosts over 160 brands.
Annette Njau, founder of luxury-bag, eyewear, and apparel company House of Takura, said the decision was “made on the day that Casandra Ventura filed her lawsuit”.
“We take the allegations against Mr. Combs very seriously and find such behaviour abhorrent and intolerable,” Njau said.
“We believe in victims’ rights and support victims in speaking their truth, even against the most powerful of people.”
Annette Azan, founder of Nuudii System, an undergarment and shapewear line, said she also terminated her account the day she learned of Ventura’s allegations.
Lenard Grier, the co-founder of No One Clothiers, said the “decision was difficult, but it was clearly the correct choice.”.
“Our brand is founded on the belief that every individual is important and worthy of respect, regardless of gender, ethnicity, age, etc.,” Grier added.
“The allegations against Mr. Combs are in direct conflict with these beliefs. In turn, we felt a moral imperative to end our relationship.”
Despite mounting accusations, one company owner defended Diddy, stating: “Please leave that man alone”.
Diddy has yet to comment on the report but has consistently denied any allegations of criminal wrongdoing and all claims of sexual assault.
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