Reigning Premier League champions Manchester City have entered into a regional partnership with Sporty.
Sporty is an innovative betting platform.
The agreement means that SportyBet is the club’s official betting partner in Africa.
See The Bigger Picture
SportyBet is a brand of Sporty Group which is a global sports entertainment and technology company.
Additionally, they have operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania, and Uganda.
As part of the deal, Manchester City and SportyBet will collaborate to create co-branded content.
Furthermore, they will create unique experiences for customers in Africa
Growing Fanbase Within Africa
Also, speaking on the deal, Kaitlyn Beale, vice president of global partnership sales of City Football Group said:
“We are pleased to welcome SportyBet as a new regional partner of Manchester City today.
“Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with Sporty to bring fans even closer to the club”.
On the future of the agreement, Sporty Group’s Brand Director, Oluchi Enuha, said: “We are absolutely delighted to add Manchester City to our list of partners.
“Manchester City has consistently proven to be one of the most exciting teams in Europe.
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“Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa.
“We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa”.
