Premier league set for NFT deal worth 434M euros

Premier League statement

The Premier League has shortlisted four blockchain firms for its official non-fungible token (NFT) licence.

English football’s topflight is mulling over bids offering returns of between £220 million and £434 million over four years.

The final shortlist is reportedly made up of Sorare, Candy Digital, Dapper Labs and ConsenSys.

The winning bidder for the Premier League’s digital collectibles, which will be presented to clubs before the end of February, will reportedly gain an official licence to produce a range of blockchain-based products – including NFTs based on Panini stickers.

The Premier League’s delay in putting out a tender has allowed the market to grow, drawing bigger guaranteed returns as blockchain companies are drawn by the Premier League’s global fanbases.

 

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