The Premier League is auctioning off its first NFT license, and Sorare is reportedly getting in on the action, despite warnings from a United Kingdom government agency about its product.
The blockchain-based football game company is one of four companies in the running for a deal to produce digital collectibles for the league.
Bids for the NFT license reportedly range from $299 million to $589.8 million over four years.
Sorare offers an ethereum-based game in which users may buy, sell, and trade digital soccer player cards and win prizes when their team performs well.
The Premier League’s international media deals total $7.2 billion for the 2022-25 cycle, beating its domestic returns — $6.9 billion — for the first time.
