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The NBA has struck a multi-year content creation partnership with Zebra Valley, the newly-formed production company of French football star, Kylian Mbappé.
Specific details around the collaboration are scarce at this point, but the pair said the tie-up will look to engage fans across the globe.
The partnership tipped off at this week’s NBA Draft, held at New York’s Barclays Center, with Fifa World Cup winner Mbappé in attendance.
Mbappé already has ties to basketball through his club Paris Saint-Germain, which have a kit deal with Nike-owned Jordan Brand. The 23-year-old’s pact with the NBA comes after he signed with the WME Sports agency and established Zebra Valley earlier this month.
Headquartered in Los Angeles, Zebra Valley will focus on sports, music, art, technology, gaming, consumer products and youth culture, as well as aim to provide a platform for younger people.
