Lionel Messi has joined the Beats by Dre roster as an official brand ambassador – a year on from gifting all of his teammates custom pink headphones.
Just over a year ago, Messi left Paris Saint-Germain and joined Inter Miami – turning down lucrative offers in the process.
Following his arrival at the Major League Soccer side, he gave each of his teammates a pair of custom pink and black Beats by Dre headphones to represent the colour of the club’s kit.
Now, he will be featured across the brand’s marketing campaigns, promoting its lineup, while donning custom earphones, headphones, and speakers.
The Argentine World Cup winner and footballing legend said after officially signing with Beats By Dre:
“It’s an honour to join the Beats family.
“Music is a big part of my pre-game routine, and Beats has always been at the forefront of bringing music and sports together.”
This marks Beats’ first MLS player signing since the brand announced its deal with the division as its official consumer audio partner earlier this year.
Despite being in the twilight years of his career, the 37-year-old is still a massive drawcard for the sport and outside of it, too.
Read more: Arsenal Signs Italian Defender Riccardo Calafiori
Messi, who is currently out injured after suffering an ankle issue in Argentina’s Copa America final win over Colombia earlier this month, will hope to return to action for Miami soon, with his side next in Leagues Cup action on August 3 against Tigres UANL.
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