Kendrick Lamar continues to ride the wave of success with the highly anticipated release of his music video for “Not Like Us,” .

This comes on the heels of his dynamic “The Pop Out” concert last month, where he performed the song five times consecutively.

It marks a pinnacle in his ongoing rivalry with Drake.

The feud captivated the music industry since May.

Furthermore, The feud makes saw both artists dropping multiple diss tracks.

Critics and fans widely hailed Kendrick Lamar as the victor, propelling “Not Like Us” to the top of the Billboard Hot 100.

The music video is co-directed by Lamar and Dave Free.

It features appearances by prominent West Coast hip-hop figures like producer Mustard.

The storyline also highlights Kendrick Lamar’s partner Whitney Alford and their children.

It presents a united front against Drake’s past remarks about their family.

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Also, the music video is filmed in local landmarks like Tam’s Burgers and the Compton courthouse

The video reinforces Kendrick Lamar strong ties to his community and underscores his cultural influence.

Throughout, the video cleverly integrates imagery associated with Drake’s OVO brand, including scenes featuring owls on Lamar’s arm and even an owl piñata, accompanied by a humorous disclaimer: ”

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