FanCraze, an online platform for trading officially-licensed digital cricket collectibles, is raising roughly $100 million in new funding with investors that include soccer star Cristiano Ronaldo.
Led by VC firms Insight Partners and B Capital Group, the Series A round is expected to be completed in the coming weeks and could see its size change as deliberations continue.
Previously known as Faze Technologies, the platform has also attracted Mirae Assetas Financial Group, a South Korea-based financial services company, as a potential investor.
FanCraze is in its early stages but has solidified its footprint in the $44 billion NFT market.
The platform launched its marketplace in January along with its first pack of NFTs.
It partnered with the International Cricket Council, the sport’s official governing body.
FanCraze’s latest fundraise follows a $17.4 million seed round in 2021 led by Tiger Global Management. The round included Coatue, Sequoia Capital India, and Dapper Labs.
