In Nairobi, during the third Sub-Saharan Africa Safer Internet Summit, TikTok announced $200,000 in ad credits.
The company will use the funding to help local organisations teach communities about AI and media literacy.
TikTok Invests In AI Literacy
Furthermore, TikTok’s Head of Government Relations and Public Policy, Tokunbo Ibrahim, explained the initiative’s goal.
“With AI advancing quickly, people must understand how to use it responsibly online,” he said.
Moreover, the summit highlighted TikTok’s efforts to protect young people and ensure responsible AI policies.
Local Organisations Take Action
Already, three organisations have benefited from the fund across Sub-Saharan Africa.
For example, Africa Check expands fact-checking in Nigeria, South Africa, and Kenya to spot AI misinformation.
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Meanwhile, Mtoto News in Kenya creates educational content to teach young people responsible AI use.
Additionally, CJID strengthens media capacity through its fact-checking platform, DUBAWA, combating misinformation across the region.
TikTok’s Global Head of Partnerships, Valiant Richey, emphasised the importance of partnering with local organisations.
“Trusted organisations ensure AI literacy programmes remain meaningful, impactful, and reach the right communities,” he added.
Tools And Technology
Furthermore, TikTok invests in tools that require creators to label AI-generated content clearly.
The platform also uses detection technologies and collaborates with initiatives to help users identify manipulated content.
The $200,000 funding builds on TikTok’s $2 million AI Literacy Fund, which the company launched in November 2025.
This fund helps communities recognise misinformation, understand AI, and engage with technology responsibly online.
Finally, TikTok enforces community guidelines through automated systems and human moderators to limit harmful content.
