Spotify is preparing to increase the price of its Premium subscription in the United States as early as the first quarter of 2026, according to insiders cited by the Financial Times.
The move aligns with the company’s broader objective of demonstrating sustained and predictable profitability to investors.
The streaming giant has recorded major financial improvements in recent quarters.
In Q3 2025, Spotify posted a 33% year-on-year rise in operating income, reaching €582 million ($670m).
For Q4, the company projects an operating income of €620 million ($714m).
Also, spotify also marked its first full year of operating profit in 2024, reporting €1.4 billion ($1.49bn).
Price adjustments have already taken place in key international markets such as the UK, Switzerland, and Australia.
Also, analysts from Morgan Stanley, J.P. Morgan, and Guggenheim have long predicted a US price rise.
He cited increased licensing costs, inflation, and the company’s long-term revenue growth strategy.
J.P. Morgan estimates that a $1 increase in the US could generate an additional €425 million ($489m) annually.
Spotify’s stock performance has kept investors optimistic, climbing more than 30% this year and outperforming the S&P 500. Analysts insist that US price increases will be critical for further stock strength.
Incoming Co-CEO Alex Norström recently confirmed that price reviews are now a consistent part of Spotify’s global strategy.
Also, he noted that price adjustments rolled out in over 150 international markets have not weakened user retention or subscriber growth, reinforcing the company’s confidence in further changes for the US.
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Industry pressure from major record labels, who argue that subscription prices have failed to keep pace with inflation, is also contributing to the expected US price adjustment.
