Priscilla Ojo and Tanzanian singer Juma Jux welcomed their first child, a baby boy named Rakeem Ayomide Mkambala, on Saturday, August 24, 2025, in Canada.
Soon after his arrival, an Instagram account was opened for him in July, and by August 25, 2025, he already had 131,000 followers.
This number shocked many people because it is more than what some adults who have been on Instagram for years have managed to gather.
View this post on Instagram
This shows a growing trend where babies are becoming famous online almost immediately after birth. But why is this happening?
Here are some reasons:
1. Famous parents
Babies of celebrities naturally attract attention because fans want to see their lifestyle, looks, and daily growth.
Since their parents are already in the spotlight, fame is easily passed down.
2. Curiosity and excitement
People love seeing newborns, especially when they belong to popular figures.
Curiosity about what the child looks like and how he or she is being raised drives followers to the account.
3. Cute content sells
Babies are naturally adorable, and their pictures or short videos often go viral quickly.
This kind of content creates instant engagement on social media.
4. Early brand building
Parents sometimes open social media pages early to secure a digital identity for their child and even attract brand deals.
An account with thousands of followers can easily grow into a platform for future opportunities.
5. Influence of fan culture
Fans see following a celebrity’s child as another way of connecting with their favourite star. Supporting the child becomes a way of showing loyalty to the parents.
Also read: It’s A Boy! Priscilla Ojo And Tanzanian Singer Juma Jux Welcome First Child
