The Advertising Practitioners Council of Nigeria, ARCON, has mandated that skit makers and bloggers must seek approval from the agency before digital advertisement.
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In a statement issued on Monday, 12th of December, the Director General, Dr. Olalekan Fadolapo, said this is in line with the provisions of the Nigerian Code of Advertising Practice and the ARCON Act No. 23 of 2022.
According to ARCON, the new policy will help tackle complains of unverified claims and misinformation etc.
The statement reads:
“ARCON has received complaints on the advertisement, advertising, and marketing communications activities of skit makers, comedians, influencers, content creators/producers, bloggers, vloggers etc on digital media platforms.
Most of the advertisements exposed by this group are not only unethical with unverified claims and misinformation but also in violation of the Nigerian Code of Advertising Practice.
By this public notice, brand owners, digital agencies, secondary digital media space owners (i.e. bloggers, vloggers, influencers, comedians, skit makers, etc), and other advertising stakeholders in the digital online media space are advised to obtain pre-exposure approval of all advertisements, advertising, and marketing communications in accordance with the Nigerian Code of Advertising Practice and the ARCON Act No. 23 of 2022.
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ARCON will take all necessary actions including sanctions and prosecution of violators of the provisions of the Act to ensure compliance”