Four sports marketing agencies have been asked to submit final bids for media and sponsorship rights to UEFA’s men’s club competitions in what could be one of the most expensive rights tenders in sports history.
Incumbent TEAM Marketing, Relevent Sports Group, Endeavor’s IMG, and Wanda Group’s Infront Sports have emerged as the finalists for the bid to the rights worth $30b.
Gross revenue reached roughly $4.1 billion from commercial rights sales in 2021-22. In the two cycles running from 2024-30, the rights are expected to bring in more than $30 billion.
In the 2015-18 cycle, revenue totaled a reported $2.7 billion annually. During the 2018-21 cycle, revenue reached $3.7 billion annually.
The winner reportedly could be announced in the coming days, and would receive rights to the Champions League and Europa League.
