Kim Kardashian has been announced as the new brand ambassador for fashion label Balenciaga during Paris Couture Week.
The partnership was revealed under the creative direction of Demna Gvasalia, and a statement from Kim expresses her sentiment.
“For several years now, Balenciaga’s designs have been a part of my many looks and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship, and takes an innovative approach to design under Demna.
“For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador,” she said.
Kim Kardashian has been involved in previous Balenciaga campaigns and the 2021 Met Gala.
Despite criticism in November 2022 for a controversial ad featuring children and BDSM-themed items, Kardashian stood by the brand, expressing loyalty by participating in an ad for Balenciaga’s upcoming Summer 2024 collection.
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