Premier League club, Everton have secured a new main partner agreement with Stake.com that will see the betting brand pay a £10 million a year to take on the main shirt sponsorship.
That fee surpasses Everton’s previous record for their shirt sponsorship, which was £9.6 million a year paid by SportPesa between 2017 and 2020.
The new ‘long-term’ agreement, which kicks in from the start of the 2022/23 season, covers the men’s and women’s teams, but due to Stake being a betting brand it will not include the English club’s youth sides. The deal does, however, also include other physical and digital assets.
Stake.com will replace Cazoo as the Toffees’ main sponsor after the club announced they would not be renewing the agreement with the UK online car retailer in March.