Instagram’s recent announcement of its video editing app, Edits, has set the stage for a heated rivalry with CapCut, the popular app developed by ByteDance, the creators of TikTok.
With the new app promising to deliver advanced tools for creators within Instagram’s ecosystem, the competition is bound to intensify.
Here are three significant ways Edits could impact CapCut’s dominance in the video editing space:
1. Market Share Erosion
CapCut has established itself as a leader in the video editing market, particularly among TikTok users.
However, Instagram’s app could disrupt this dominance by leveraging Instagram’s vast user base of over 2 billion active users.
Also, creators who are already active on Instagram may find it more convenient to use Edits
This ease of use could result in CapCut losing a significant portion of its users.
2. Creator Preferences
The rise of Edits could influence creators to reconsider their choice of video editing tools.
Instagram’s reputation as a creator-friendly platform, coupled with the new app offering cutting-edge features.
It might sway creators to switch, shnce some of the features may be in the pro version of CapCut.
Features like direct publishing to Instagram, advanced editing tools, and potentially exclusive effects could give Edits a competitive edge.
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For creators who rely on Instagram for audience engagement and monetisation, Edits could become the preferred tool.
3. Monetisation Strategy
If Edits gains traction, CapCut might feel the pressure to adapt its monetisation strategy.
Also, Instagram’s ability to integrate advertising or subscription-based premium features within the new app could force CapCut to rethink its pricing model or add competitive features to retain users.
