Donald Trump, the former President of the United States has joined TikTok, gaining significant traction within hours of his debut.
The former USA president uploaded his first video from the Ultimate Fighting Championship 302 in New Jersey on Sunday night, it had amassed over 32 million views and 1.8 million fans.
This move highlights the expanding trend of political leaders using social media to interact with people.
However, Donald Trump is not the first global leader to engage audiences on TikTok
Here are some other national leaders who have successfully engaged audiences on TikTok.
World Leaders
As a means of interacting with the younger generation of French citizens, President Emmanuel Macron has embraced TikTok.
His content includes messages aimed at promoting public health, education, and civic engagement
Also, India’s Prime Minister Narendra Modi uses TikTok to showcase his government’s achievements, cultural events and inspirational messages, reaching millions of followers, especially the youth.
Policy Initiatives
Furthermore, Canadian Prime Minister Justin Trudeau uses TikTok to share personal life, behind-the-scenes moments, and policy initiatives, utilising relatability and engaging with a growing social media demographic.
Read Also: Indefinite Nationwide Strike: Blackout As Labour Shuts Down Power Grid
Ukrainian President Volodymyr Zelensky uses TikTok to engage with voters, sharing updates, national unity appeals, and lighthearted moments.
His skillful use has maintained public support during challenging times.
Donald Trump joins a growing group of world leaders using TikTok to engage with a younger, digitally native audience.
They use various content types, including policy discussions and light-hearted moments, to shape public perception and foster digital engagement.
