South African Grammy award winner Tyla has featured in her first-ever fashion campaign for Gap’s new Spring 2024 collection.
The ad shows her dancing to Jungle’s “Back on 74” while wearing flowy tan cargo pants and a matching crop top from Gap’s latest linen collection.
In an interview, Tyla said, “The commercials have always been very iconic and fun, not cheesy.”
“It’s something that I connected with even before the offer. So it kind of felt like it was meant for me to do.”
This Gap ad marks another milestone in Tyla’s young career. Her breakout single “Water” was one of the biggest radio hits of 2023, peaking at number 7 on the Billboard Hot 100.
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