iBrand Radar: Emerging Talents To Watch Out For In 2025

2024 could easily pass as a good year for the Nigerian music industry as several musicians took their talents to the global stage.

Interestingly, the year 2025 promises to be even better as young talents continue to emerge in the industry.

Trust us when we say these young talents are giving the OGs a tough time. In fact, many who couldn’t withstand the storm had either fallen off or left behind.

Big ups to OGs like Big Wiz, Davido, Burna Boy, Olamide, Phyno, Kizz Daniels, etc, who have maintained their relevance in the game, because this young folks are not joking.

iBrand Radar: Emerging Talents To Watch Out For In 2025

The rapid emergence of these young talents has sparked a high level of competition in the industry with every artist struggling to stay afloat.

However, this struggle do not apply to many young talents. Many of them make good music with ease.

In this article, we will highlight some emerging talents to watch out for in 2025.

With banging hits, angelic voices and amazing vibes, these talents have already started the year with a storm.

While Spotify recently spotlighted a trio of Nigerian artists—Ayo Maff, Kaestyle, and Llona—poised to impact 2025 significantly, we believe that there are others who are also ready to make this year more entertaining.

Here are some emerging talent to watch out for in 2025:

Fido

There is no better way to begin this list than with Fido, a 27 year old singer, who recently reminded Nigerians that ‘Joy is Coming’.

Born Awosika Olayemi Josiah in Ogun State, Nigeria, Fido has grown to become one of the most admired musician of the moment.

His hit single “Awolowo” released in August 2024, marked the beginning of Fido’s journey to fame in the Nigerian music industry and beyond.

The song was known for its catchy beats and in-depth lyrics. In just a short time, the song became viral on streaming platforms. On Shazam alone, it received 22,000 requests.

The “Awolowo” song is centered on the impact of weed on his persona, where he disclosed that he can thrive when he is under the influence. The song also highlights other aspects of his struggles for fame.

In all, “Awolowo” became a hit due to the honest remarks made in the song. Along with that, Fido is not signed to any record label.

Fido is surely a talent to look forward to in 2025.

Boy Llona

If you are looking for a musician with a mix of calm and street vibes, then you need to add Llona to your playlist.

Born Michael Ajuma Attah in Kogi State, Nigeria, Boy Llona has created a path for himself in the music industry.

His style of music is very unique and his progression in the industry is certain.

Some music fans have narrated him as a cool personality, while others say he’s a hard guy because of his military background.

With successful tracks like “Another Day” and “HBP”, Llona has been able to ink his name in the Nigerian music scene.

His “HBP” single got the attention of many big stars, particularly, Bella Shmurda, who offered the young singer a free feature for dropping such a dope track.

If you are yet to add Llona to your playlist, then you are missing a whole lot of good music.

Well, it is not too late, because in 2025, we are optimistic that Llona would do even more.

Ayomaff

Born Ayorinde Mafoluku Ayodele, a 19-year-old music sensation signed to Empire. He gained industry recognition when he dropped “Dealer”, a song he featured in Fireboy DML, after which his other song “, Are You There”, was Picked and then he got co-signed by industry giants. Since then, he has been featured by Lil Kesh and Blaqbones, performed at the 02 Arena and recently done the remix of “Are you there” with Ayra Starr, which is set to drop in 2025.

Fola

Indeed, a golden fish has no hiding place.

Bella Shmurda’s Dangbana Records discovered and signed Fola after his hit single Alone, where he featured Badboi DML and the remix featuring Buju bxnx; both songs crossed 20 million streams on Spotify only.

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The uniqueness of his vocal and his writing skills stands him out which we believe was the reason Bella Shmurda signed him. Fola recently dropped an EP featuring his label boss in one of the tracks.

We are rooting for him to take 2025 by storm.

Zerry DL

Looking to enjoy that Shallipopi’s evian vibes from another artist?

Then, who else can deliver, if not his own blood?

For Zerry and Shalli, the music game has become a family business.

Born Divine Uzama, the brother of the popular Edo-born music superstar Shallipopi, who is also signed to Shallipopi’s record label Plutomania, is depicted as a sensation that is about to take up your scene in 2025.

With about 1.8M monthly listeners on Spotify and some of his songs crossing 15M streams, he is one to look out for in the coming year.

We have him under our radar because we believe with the exposure his brother has, Plutomania Dapper’s experience and his talent, he will soar in 2025.

Kaestyle

Kaestyle is one of Nigeria’s emerging Afrobeat stars, rapidly gaining recognition for his unique sound, creativity, and consistent output of catchy tunes. With his captivating vocal abilities and an uncanny ability to blend Afrobeat with elements of R&B and pop, Kaestyle is shaping up to be one of the most promising talents in the Nigerian music industry.

Kaestyle’s entry into the Nigerian music scene came with the release of several singles that gained moderate attention online. However, his big break came when he signed a record deal with Nigerian indie label, KeyQaad, which also manages stars like Omah Lay. This partnership provided him with the right platform and support to reach a wider audience.

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