American rapper Kendrick Lamar has made history by becoming the rapper with the highest number of monthly listeners on Spotify.
Following his headline performance at the Super Bowl halftime show on Sunday, the ‘Not Like Us’ hitmaker experienced a surge in streaming numbers, with his Spotify monthly listeners reaching an all-time high of 88.8 million.
This milestone surpasses previous records.
However, this cements Lamar’s position as one of the most influential and commercially successful rappers in history.
Lamar’s Super Bowl halftime performance played a pivotal role in this historic achievement.
The event, which attracted an astonishing 133 million viewers, became the most-watched halftime show of all time.
During his high-energy performance, Lamar captivated the audience with songs from his latest album, GNX, alongside his chart-topping diss track ‘Not Like Us’, which has dominated discussions in the hip-hop world.
His recent rap feud with Drake and the explosive success of ‘Not Like Us’ have further fuelled excitement among fans, driving his streaming figures to unprecedented heights.
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With 88.8 million monthly listeners, Lamar now holds the record for the most monthly listeners ever achieved by a rapper on Spotify.
However, this further solidifies his legacy as one of hip-hop’s greatest artists.
