The music industry is witnessing a fascinating trend where modern content creators are bridging the generational gap by reviving classic music genres.
This phenomenon is beautifully exemplified by the resurgence of highlife music, particularly through the viral revival of Mike Ejeagha’s 1983 song “Ka Esi Le Onye Isi Oche”.
Skit maker Brain Jotter played a pivotal role in bringing this classic track back to life.
Brain Jotter, a modern content creator known for his innovative skits, used the song in one of his videos.
Creative Approach
He pairs it with a dance move that resonated with viewers.
This creative approach not only captured the essence of the original song but also presented it in a way that appealed to contemporary audiences.
Also, it shows the cultural and social implications of this trend and fosters a renewed interest in traditional music among younger audiences.
The revival of “Ka Esi Le Onye Isi Oche” through Brain Jotter’s dance challenge shows the power of social media in connecting different generations.
Highlife music, a genre that once dominated the Nigerian music scene, had largely been forgotten by the younger generation.
However, the viral nature of the challenge brought the classic tune to the forefront.
It introduces it to a new audience that might never have discovered it otherwise.
This trend has significant cultural implications.
Cultural Heritage
By bringing back traditional music genres, modern content creators are helping to preserve cultural heritage.
They ensure that the rich history and musical traditions of their countries are not lost to time
This revival also promotes cultural pride and awareness.
Furthermore, it allows young people to connect with their roots in a meaningful way.
People Also Read: Singer Mike Ejeagha: His Emotional Reaction To Resurgence Of His 1983 Song
Now, Mike Ejeagha’s song has gained popularity on social media platforms like Instagram and TikTok. It has garnered over 659,000 likes and 11 million views respectively.
