WhatsApp, the world’s most popular messaging app, has officially entered the monetisation arena. On June 16, 2025, Meta introduced a suite of new features designed to help creators, businesses, and organisations generate revenue through the app’s Updates tab.
These updates include Channel Subscriptions, Promoted Channels, and Status Ads, all while maintaining WhatsApp’s commitment to user privacy.
💡 What’s New In WhatsApp Monetisation?
Meta’s new monetisation tools aim to support commercial activity without interrupting users’ private messaging experiences.
Here’s a breakdown of the key features:
Channel Subscriptions: Creators can now offer exclusive content to subscribers who pay a monthly fee.
This feature allows users to access premium updates from their favourite channels, including news outlets, content creators, and sports teams.
Promoted Channels: This paid tool enables creators and businesses to enhance their visibility by allowing WhatsApp to recommend their channels based on user interests.
It’s a way to grow an audience organically within the app.
Status Ads: Businesses can now place targeted advertisements within the Status feature, similar to Instagram Stories.
These ads allow users to discover products or services and interact directly with advertisers.
Meta assures that these features are designed with privacy in mind, maintaining end-to-end encryption for all personal messages, calls, and group chats.
Advertisers will only have access to limited information such as country, language, and channel engagement, ensuring that personal data remains protected .
📈 How Creators Can Benefit
These new features open up several avenues for creators to monetise their presence on WhatsApp:
1. Subscription-Based Content
By offering exclusive content through Channel Subscriptions, creators can generate a steady stream of income.
This model works well for niche content creators, educators, and influencers who can provide value that justifies a subscription fee.
2. Enhanced Visibility With Promoted Channels
Promoted Channels allow creators to increase their reach by appearing in recommended sections based on user interests.
This feature is particularly beneficial for new creators looking to grow their audience organically within the app.
3. Monetising Through Status Ads
Creators can collaborate with businesses to feature their products or services in Status Ads. This not only provides an additional revenue stream but also allows creators to offer value to their audience by introducing them to relevant products.
💰 Tips for Successful Monetisation
To effectively monetise on WhatsApp, creators should consider the following strategies:
Engage Your Audience: Regularly interact with your subscribers to build a loyal community.
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Offer Value: Ensure that your exclusive content is valuable and relevant to your audience’s interests.
Promote Your Channel: Utilise other social media platforms to drive traffic to your WhatsApp channel.
Be Transparent: Clearly disclose any sponsored content or advertisements to maintain trust with your audience.
Perfect Time For Creators
WhatsApp’s new monetisation tools provide creators with innovative ways to generate revenue while maintaining the platform’s core values of privacy and user experience.
By leveraging Channel Subscriptions, Promoted Channels, and Status Ads, creators can turn their passion into profit.
As these features roll out globally, now is the perfect time for creators to explore these opportunities and start monetising their presence on WhatsApp.