The 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA), held on May 10, 2025.
It was a powerful celebration of African storytelling and cinematic excellence.
The night belonged to Femi Adebayo, whose film Seven Doors won Best Lead Actor and Best Lead Actress (Chioma Chukwuka), while icons like Sani Mu’azu and Nkem Owoh were honoured with Lifetime Achievement Awards.
Rising director Kayode Kasum also received the Trailblazer Award, recognising his genre-bending contributions to the industry.
Beyond the glamour and red carpet moments, winning an AMVCA holds tangible benefits for creatives in Nollywood and beyond.
Here are three major advantages of clinching an AMVCA title in 2025:
1. Industry Recognition And Credibility Boost
Winning an AMVCA instantly elevates an actor, filmmaker, or project’s reputation within the African entertainment space.
It serves as peer-reviewed validation of one’s talent, hard work, and creative vision.
For winners like Femi Adebayo and Chioma Chukwuka, this recognition reinforces their status as leading figures in Nollywood.
Also, it opens the door to more high-profile collaborations and leading roles.
2. Increased Visibility And Global Opportunities
The AMVCA is not just a Nigerian affair, it is broadcast to millions of viewers across Africa and beyond.
For emerging talents like Kayode Kasum, winning the Trailblazer Award brings international visibility, catching the attention of global streaming platforms, distributors, and film festivals.
This exposure can lead to film deals, cross-border partnerships, and funding opportunities that would otherwise be out of reach.
3. Boost in Career Opportunities And Financial Value
Winners of AMVCA awards often experience a significant surge in job offers, production deals, and sponsorship opportunities.
More producers are seeking to capitalise on their fresh success, actors and filmmakers can command higher fees and access better resources for future projects.
Chioma Chukwuka’s win for Seven Doors reinforces her versatility and market value.
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Also, it will potentially attracts roles that extend beyond Nollywood into pan-African and global film circuits.
