Why Netflix's new icon is a lesson in mobile branding | Thinking | Landor

Netflix saw its subscriber base increase by 8.3 million to 222 million in the fourth quarter of 2021, as the company turns to gaming to spur retention and growth.

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The company posted $7.7 billion in revenue, up 16% year-over-year.

Operating income dropped to $632 million, compared to $954 million in Q4 2020.
Netflix brought in $30 billion in 2021, up 19% from the previous year.

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The company beat analyst expectations with $1.33 earnings per share, compared to an estimated $0.82.

Despite the earnings beat, the company’s stock dropped around 18% in after-market trading as investors showed disappointment in its subscriber growth and projections.

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Netflix has steadily been releasing games since November 2021. The company now has a dozen titles available to subscribers at no extra cost after debuting two more this week.

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