Serena Williams ’ venture capital firm, Serena Ventures, has invested in Nigerian data and insights company Stears Inc.

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Serena Williams’ venture capital firm, Serena Ventures, has invested in Nigerian data and insights company Stears Inc.

The funding involves Williams’ Serena Ventures, and was led by MaC Enterprise Capital. Others include Omidyar Group’s Luminate Fund, Melo 7 Tech Companions and Cascador.

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According to Bloomberg, the founder of the Serena Ventures announced that the investment is just one of the companies in Africa the tennis legend will turn more of her attention to investing in following her retirement from tennis after the US Open in September.

“One of the main reasons I invested in Stears is not because of my love and appreciation for Africa, but because Stears has strategically thought of how to increase the investment community on the continent,” Williams said in an emailed statement.

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“They’re aware of the complexities and have leverage with data and technology and I truly respect what they’re doing.”

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Stears was launched in 2017 by four co-founders, Michael Famoroti (an economist), Bode Ogunlana (a software engineer), Abdul Abdulrahim (a data scientist), and Preston Ideh (a corporate lawyer), who met during secondary school at Loyola Jesuit College in Abuja, Nigeria, and at the London School of Economics and Imperial College in the United Kingdom.

The data firm produces interactive data and analysis visualizations.

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