Argentine football giant, River Plate have revealed a new partnership with Amazon Prime Video, which will see the streaming platform’s logo feature on the back of the team’s playing shirts and on training apparel.

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The one-year agreement, which is Amazon Prime Video’s first sponsorship deal in Argentina, is worth $2.5m.

Amazon has spent recent years acquiring rights to various sports leagues and competitions across several markets, but its investment in sponsorship has been limited.

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However, last year saw the company become the sleeve sponsor of Italian soccer club Napoli in a deal worth €2m per season.

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