Rihanna launched her latest campaign for FENTY x PUMA Creeper Phatty on Thursday, July 11, 2024. The singer and businesswoman enlisted photographer Philippa Price to capture the school-themed collection named “In Session.”
The campaign featured a diverse cast of models portraying various high school archetypes. Chloe Cherry from “Euphoria” appeared as an emo girl, while Anjelica Huston took on the role of the principal.
Rihanna herself sported an oversized plaid bow, an elongated tie, and a black skirt.
Rihanna explained in a press statement , “This campaign imagines everyone in your school wearing the Creeper Phatty’s, and it plays with that concept the choice of colors and materials, like the black-on-black corduroy, reminds me of my own childhood uniform, but with a twist.”
After nearly a six-year hiatus, Rihanna resumed her role as PUMA’s creative director in September 2023.
During her time away, she expanded her beauty and intimates brands—Fenty Beauty and Savage X Fenty—and welcomed two children with ASAP Rocky: RZA and Riot.
In June, the singer debuted Fenty Hair, which included a repair shampoo, conditioner, edge control gel, and heat-protectant styler, among other products.
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